Created as a social-first campaign for The Grammar Grapevine, this sit-down interview with ELC students was designed to live exclusively on social media rather than as a full podcast episode. The content invited a wider school audience into the brand, making it more inclusive, engaging and approachable.

Featuring students in a relaxed, conversational format allowed the brand to broaden its reach while producing content people genuinely wanted to watch and share. This style of interview is effective for building awareness, increasing engagement and creating moments that feel both fun and meaningful.