This 2 to 3 minute vertical video captures behind-the-scenes moments from production week for Animal Farm, one of Hunter Valley Grammar School’s major performances. The longer format allows for deeper storytelling, giving audiences time to feel immersed in the process and the people involved.

Behind-the-scenes content like this performs strongly on social media, as audiences enjoy seeing moments they would not usually have access to. The extended runtime helps build stronger connections, showcase personality and highlight the human side of a brand or organisatio